Regional Director of Sales & Marketing

Company: Priority Life Care
Location: Fort Wayne
Posted on: February 25, 2021

Job Description:

Job category: Corporate Job link: Regional Director of Sales and Marketing position available in Indiana for Priority Life Care Inc. We are looking for a dynamic Leader with experience in Sales and Senior Housing to join our Team! This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.--Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws.-- Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws. JOB DESCRIPTION POSITION TITLE: Regional Director of Sales and Marketing REPORTS TO: VP of Sales and Marketing DEPARTMENT: Administration LAST REVISED: 9/2019 PRIMARY DUTY Manage and create strategic initiatives to maximize admissions and build, grow and maintain an acceptable facility census levels. ESSENTIAL JOB FUNCTIONS include the following.--Other duties may be assigned.--Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Drive census in seven currently open facilities, with an additional one to two coming on board this year.
• Manage facility level sales performance in conjunction with the facility team.
• Ensure compliance with marketing standards (lead generation, calls, tours, events, presentations) necessary to achieve census goals.
• Train facility-level Marketing Directors to develop more highly functioning and productive sales people. Keep the organization current on best-practice sales techniques.
• Hire and evaluate sales people based on the requirements of the sales team, namely the generation of census.
• Oversee and review the sales and marketing quarterly planning process.
• Routinely analyze and report on trends and challenges in facilities or markets and provide feedback to both regional and facility level sales performance.
• Assist in training the managers for weekend back up coverage in MOD Rotation.
• Coaches each community team how to most efficiently manage move ins and move outs to achieve maximum revenue.
• Update competitive analysis twice a year and sales and marketing plan quarterly or as needed with market changes.
• Reports any issues or problems that may arise to the Administrator
• Complies with state, federal, and all other applicable health care and safety standards
• Assists families and other visitors as needed
• Attends/completes required in-services and other required meetings
• Performs weekend manager duties as required
• Performs other duties as directed MISSION CRITICAL OBJECTIVES 1) Demonstrate knowledge of, and set an example of the PLC culture throughout the team 2) Earn the respect and confidence of the executive team 3) Lead direct reports in a most diligent and developmental manner to ensure optimal results 4) Grow the professional capabilities of each team member 5) Maintain strong oversight of technical areas within the facility 6) Enhance, update, and maintain policies and procedures for the facility EDUCATION and EXPERIENCE an equivalent combination of education, training and experience will be considered.
  • Bachelor's Degree, a minimum of 3 years of experience in a healthcare business development role and/or an equivalent combination of education and experience
  • Experience working in a long-term care setting is preferred
  • Must maintain a valid drivers' license in the applicable state SUPERVISORY REQUIREMENTS of this position are generally as follows:
    • Oversees the activities of the Sales/Marketing Department; directly supervises Sales/Marketing Coordinators as necessary
    • Carries out supervisory responsibilities, including, but not limited to, interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; and terminating employees KNOWLEDGE, SKILLS and ABILITIES which may be representative but not all inclusive of those commonly associated with this position.
      • Language Ability - Ability to read and interpret documents.--Ability to write complex reports and correspondence
      • Written Communication - Writes clearly and informatively; able to read and interpret written information
      • Verbal Communication - Talks to others to convey information effectively
      • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
      • Math Ability - Knowledge of mathematics, statistics and their applications
      • Reasoning Ability - Ability to apply common sense understanding to carry out detailed written or oral instructions.
      • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
      • Customer and Personal Service - Knowledge of principles for providing customer and personal services. This includes needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
      • Administration and Management - Knowledge of business and management principles involved in resource allocation, leadership technique and coordination of people and resources
      • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one
      • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
      • Problem Solving - Identifies and resolves problems in a timely manner
      • Interpersonal - Focuses on solving conflict, not blaming; maintains confidentiality
      • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
      • Persuasion - Persuading others to change their minds or behavior
      • Delegation - Sets expectations and monitors delegated activities
      • Quality Management - Demonstrates accuracy and thoroughness
      • Organizational Support - Follows policies and procedures; completes tasks correctly and on time
      • Adaptability - Adapts to changes in the work environment; changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events
      • Planning/Organizing - Prioritizes and plans work activities; advises for additional resources
      • Attendance/Punctuality - Ensures work responsibilities are covered when absent; arrives at meetings and appointments on time
      • Dependability - Commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan
      • Professionalism - Treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions COMPUTER SKILLS/EQUIPMENT USED TO PERFORM THE JOB which may be representative but not all inclusive of those commonly associated with this position.
        • Desktop/Notebook computers WORK ENVIRONMENT environmental or atmospheric conditions commonly associated with the performance of the functions of this job.
          • The employee may be exposed to bodily fluids and odors, dust or fumes
          • The noise level in the work environment is usually moderate PHYSICAL ABILITIES commonly associated with the performance of the functions of this job.--Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
            • While performing the duties of this job, the employee is frequently required to talk or hear.--The employee is regularly required to stand, walk, sit, stoop, kneel or crouch and drive a motor vehicle.--The employee is occasionally required to use hands to handle or feel objects, reach with hands and arms, taste or smell
            • The employee must regularly lift and/or move up to 15 pounds
            • Specific vision abilities required by this job include close vision, distance vision, color discrimination, peripheral vision, depth perception, and the ability to adjust focus ACKNOWLEDGEMENT I have read this job description and fully understand the requirements set forth therein. I hereby accept the position of the Sales/Marketing Director and agree to perform the identified essential functions in a safe manner and in accordance with the established procedures. I understand that as a result of my employment, I may be exposed to blood, body fluids, infectious diseases, air contaminants, and hazardous chemicals and that the company will provide to me instructions on how to prevent and control such exposures. I understand that my employment is at-will and thereby understand that my employment can be terminated at-will either by the facility or myself and that such termination can be made with or without notice. Priority Life Care provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Please submit resume with your application to be considered for this position. Failed loading page (Protocol "" is unknown)

Keywords: Priority Life Care, Fort Wayne , Regional Director of Sales & Marketing, Executive , Fort Wayne, Indiana