Chief Marketing Officer

Company: Lifeline Youth and Family Services
Location: Fort Wayne
Posted on: September 17, 2020

Job Description:

Description We seek a CMO candidate who is passionate for their profession and has great knowledge for all things marketing and sales. This person will balance a practical mindset with a creative business acumen and lead people through complex marketing operations. The goal is to ensure the organization’s marketing, communications and business development efforts are successful in helping it outperform competition.

Responsibilities

Review and stay current of market trends and direct the market research efforts of the company

Coordinate with other departments to guide a unified approach to customer service, distribution etc. that meets market demands

Define marketing strategies to support the company’s overall strategies and growth objectives, including business development/service sales, digital marketing and PR/Advertising campaigns.

Develop a feasible marketing plan for the department and facilitate implementation including goal-setting and outcome achievement

Make key decisions regarding, budgeting, branding, and sales.

Plan and organize marketing functions and operations (service promotion, branding, communications etc.), and ensure they project the company’s unique “voice”

Build a highly efficient team of marketing & communications professionals

Create a solid network of strategic partnerships

Prepare regular reports and presentations on marketing metrics for the executive team

Participate in the quarterly and annual planning of the company’s objectives

Evaluation and guidance to the administrative activities to ensure maximization of profitability and efficiency.

Design and responsibly manage the marketing, communications and business development department budgets.

Embraces the “Tenet’s of Culture” through behaviors, commitments, and core values.

Performs other duties s assigned.

Requirements:

Proven experience as  Chief Marketing Officer or similar role

Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, promotion of services etc.)

Solid understanding of market research and data analysis methods

Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels

Understanding of different business disciplines (IT, finance etc.)

Proficient in MS Office and business software (e.g. CRM)

A leader with both creative and analytical capabilities

Outstanding communication (written and verbal) and interpersonal abilities

Bachelors in business administration, marketing, communications or relevant field; Master’s preferred

Qualifications Behaviors Required

Thought Provoking : Capable of making others think deeply on a subject

Leader : Inspires teammates to follow them

Innovative : Consistently introduces new ideas and demonstrates original thinking

Enthusiastic : Shows intense and eager enjoyment and interest

Functional Expert : Considered a thought leader on a subject

Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well

Dedicated : Devoted to a task or purpose with loyalty or integrity

Motivations Required

Ability to Make an Impact : Inspired to perform well by the ability to contribute to the success of a project or the organization

Self-Starter : Inspired to perform without outside help

Goal Completion : Inspired to perform well by the completion of tasks

Entrepreneurial Spirit : Inspired to perform well by an ability to drive new ventures within the business

Education Required

Bachelors or better in Marketing or related field.

Preferred

Masters or better in Business Administration or related field.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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Keywords: Lifeline Youth and Family Services, Fort Wayne , Chief Marketing Officer, Other , Fort Wayne, Indiana