Director of External Marketing

Company: Franciscan Ministries
Location: Auburn
Posted on: June 25, 2022

Job Description:

Overview:Astral at Auburn, a part of Franciscan Ministries, is hiring a Director of External Marketing AKA Director of Business Development who are customer and patient focused to become a part of a health care company whose mission is to celebrate life and serve with joy. Manages the development of local professional referral sources & generation of new qualified lead's for assigned community(s). Works closely with Director of Sales and Marketing and Executive Director.
We are a vibrant senior living community located in Auburn, Indiana. Astral at Auburn is a assisted living community offering a variety of senior lifestyle options including independent living, assisted living, memory support assisted living. Additionally, the onsite rehabilitation clinic offers inpatient and outpatient physical, occupational, and speech therapies, and state-of-the-art programs designed to enhance the quality of life for residents and patients in the local community.
Employee Benefits:

• Competitive Compensation
• Group Health, Dental & Vision
• Employer Funded Health Savings Account
• Life/Disability Insurance
• 401k Match
• Tuition Assistance
• Generous Paid Time Off
  Responsibilities:Business Development
  • Successfully sells and positions products within assigned area. Develops relationships with the community at large to inform them of the services offered at the community. Creates & Implements Sales Plan for outreach on a weekly, monthly, and quarterly basis to cultivate relationships, promote a good community image, and generate sales leads. Consistently promotes referrals from this group to ensure success.
  • Maintain good working knowledge of market intelligence and trends.
  • Develop and implement appropriate community relation activities to enhance business development and to maintain relationships with existing referral sources.
  • Plans monthly, or as needed, business development events to promote the services of the community and to gather new inquiries appropriate for residency. These events should focus on the communities' target population with a desired outcome in acquiring new sales leads that convert to move-in's. Measures the effectiveness of these programs to provide direction for future events.
  • Keeps informed regarding changes and new services provided within health care competition. Determines potential for enhancing current services. Identify feasible value-added features, which will enhance our services.
  • Perform market segmentation, targeting, and positioning for each service line. Makes recommendations regarding service enhancement and new program development.
  • Maintains a thorough working proficiency on the referral source management software to perform all necessary activity including the following: entering new referral sources into the system and updating as necessary, scheduling follow-up calls and generating daily, weekly, and monthly reports as requested.
  • Ensure regulatory compliance of federal, state, and local guidelines in marketing communications. (HUD and Fair Housing Laws).
    Marketing Management
    • Develop and implement a comprehensive strategic driven annual sales and marketing plan including weekly, monthly, or quarterly modification as appropriate that includes direct mail, events, and promotion campaigns and digital strategies.
    • Partner with Franciscan Advisory Services Sales and Marketing Support Services for the development and delivery of marketing pieces, collateral, branding materials, and strategies to advance and promote the community mission, brand identity, and services.
    • Ensure that the community has all appropriate marketing materials and tools as appropriate and necessary.
    • Partners with the DSM in the development and modification of short and long-range community marketing plans and budgets by providing competitor information, data, and feedback. Executes sales plans to meet the budget and achieve the desired objectives.
    • Coordinates the completion of competitive analysis of assigned community within the area and keeps current on competitive projects and programs in the marketplace.
    • Promotes the company in a positive manner and sets the example for company standards for excellence
    • Fosters teamwork with co-workers, shows initiative in overcoming obstacles, takes actions that assist others beyond job responsibilities, and has a positive impact on co-workers, residents, and visitors.
    • Supports in house sales as needed or assigned.Sales Management
      • Lead Management: Respond, advance, engage, and convert leads as appropriate by service line and ministry guidelines.
      • Ensure departmental productivity and performance measure are consistently fulfilled.
      • Ensure departmental compliance with CRM utilization. Maintain a thorough working proficiency in data integrity and management.
      • Responsible for marketing services to external prospects and key referral sources to expand market share by generating new business and maintaining existing established partnerships.Skills and Duties/Departmental Management
        • Completion and submittal of marketing and sales reports to the community and home office support.
        • Performs all other duties as assigned and as responsibilities dictated including but not limited to attending all mandatory in-services, training, meetings.
        • Able to work well under pressure, complete assignments accurately, work independently, and manage time effectively. Exhibits a high degree of initiative and creativity, good judgment, and professional ethics.
        • Excellent communication skills and the ability to motivate and develop staff within all product lines and positions.
        • Risk taker and able to self-initiate and take charge of the multi-faceted strategies that are developed.
        • Possesses strong management skills to work effectively as a team with operations partners and other functional areas. Requirements:
          • A Bachelor's degree from an accredited college or university required or FOUR (4) years of applicable experience as a Sales and Marketing Director
          • Three (3) years' experience in assisted living and health care marketing and sales
          • Two (2) years' experience of direct management/supervision
          • At least 2-5 years management experience in a dining environment in retirement community setting (IL / AL / MC)Working knowledge of IDPH regulations and MDS 3.0
            About Franciscan Advisory Services:Our vision of service at Franciscan Advisory Services is to provide excellent, person-centered care designed to help our residents experience the fullness of their lives wherever they find themselves on life's journey. Key to our approach is associates with joyful, compassionate hearts, willing to pursue their purpose by sharing their gifts and skills with the residents entrusted to their care. We believe in our associates and are committed to creating an environment that is supportive and nurturing of your career path.Please note:Franciscan Advisory Services take the health and safety of its employees, residents, patients, customers and their families very seriously. To that end, we have concluded that the very best way to ensure the safety of these individuals is to mandate that all of our employees be fully vaccinated for COVID-19. Therefore, when considering whether to apply for this position, please know that in order to become employed by Franciscan Advisory Services(if otherwise eligible), you must provide satisfactory proof, such as a vaccine card, that you are fully vaccinated for COVID-19. You will not be required to provide this proof unless and until you receive a formal job offer from Franciscan Ministries. Please also know that Franciscan Advisory Services will accept and review requests for accommodations for qualified individuals who cannot receive the COVID-19 vaccination because of a sincerely held religious belief or due to a medical issue.#FRMN

Keywords: Franciscan Ministries, Fort Wayne , Director of External Marketing, Executive , Auburn, Indiana